News from the Field

Lamb adopts Children's Trust as its charity to help.

2010-02-04T16:33:00Z

Following Lamb's successful campaign to help Incisive Media promote their Christmas Ball and the work for their chosen charity; The Children's Trust, Lamb has offered its help the charity in an effort to help promote the fine work they undertake. The Children's Trust is this year marking its 25th anniversary in providing education, therapy and rehabilitation to children with multiple disabilities, complex health issues and acquired brain injury. The support is provided at a dedicated...(read more)

Lamb Cited by Design Week as an agency that really understands its clients' businesses

2010-02-04T16:15:00Z

Creatives deserve a much bigger say in the boardroom, but David Bernstein thinks making them directors might debase their most useful quality - detachment Creativity should have a bigger say in the boardroom, argues Guy Lane (DW 5 November), while advising creatives, ‘Relax, you won’t get on the board’. Alas, my experience endorses this view. Creative influence at the top requires a sympathetic advocate, preferably someone with a reputation within the company - not for creativity, but for business...(read more)

Neil Johnson speaks to Insurance Age about how brokers can harness their websites to drive interest

2010-02-04T16:04:00Z

Internet assistance - Keeping in touch Louise Meeson offers practical advice on how brokers can utilise their websites to build customer relationships and improve business performance Insurance Age | 29 Jan 2010 The internet has revolutionised our buying habits. While many town centre shops sit vacant, the virtual high street goes from strength to strength - according to card payment firm Retail Decisions, online retail purchases in 2009 soared a massive 21% on the previous year to £49.8bn. However...(read more)

Lamb are Proud Sponsors of the Incisive Media Christmas Ball

2009-10-22T14:33:00Z

Lamb Creative Marketing are delighted to be the main sponsor for one of the insurance industry's leading Christmas events. In its second year, the ball has quickly established itself as the go to event in the December social calendar. This year's main beneficiary will be The Children's Trust who provide education, therapy and rehabilitation to children with profound disabilities. In support of the charity, Lamb created a viral campaign called the 12 Weeks of Christmas wherein each week...(read more)

Lamb Creates New Jubilee Brand

2009-10-22T14:02:00Z

Lamb has been busily working through the summer to help the Lloyd's Insurer, Jubilee create a unified brand for their entire operations. Formerly trading under two separate identities Jubilee; the Managing Agency and Motor Insurer and Cassidy Davis; a specialist personal lines and life insurer as well as administration business, the entire Group now trades under the single brand of Jubilee. The new brand was formerly launched in September and showcases the uniqueness of Jubilee and that it is...(read more)

Mark Huxley offers some advice about how regional brokers can improve how they deal with SME's

2009-07-31T13:13:00Z

Engaging with SMEs A sound SME client base is fundamental to any regional broker. Edward Murray advises on how to win this much sought after business in a period when many smaller enterprises are having to make cost saving First Published in Insurance Age July 2009 Competition for small to medium-sized enterprise (SME) business is incredibly tough with direct writers and niche players muscling their way into what has traditionally been the territory of regional brokers. Many SMEs are also under massive...(read more)

Lamb Speaks to Insurance Age About How To Get The Most Out Of The BIBA Conference

2009-05-01T13:06:00Z

Get yourself connected Jessica Pothering explains how to make the most out of this year's Biba conference, at a time when every minute out of the office must be well spent First Published in Insurance Age May 2009 In these times, leaving the business behind for several days to attend a conference can be difficult to justify. Even for those who are dedicated attendees of the British Insurance Brokers' Association's (Biba) annual conference, it may be harder this year to weigh the potential...(read more)

Lamb Considers How Best To Create Your Marketing Plan

2009-03-11T16:04:00Z

Marketing - Playing the campaign game Katherine Brandon investigates how brokers can extract best value from their marketing budgets There is no escaping general insurance marketing. The recent re-branding campaign for Norwich Union's name change to that of parent company Aviva is one of many vying for consumer attention with television, radio, billboard and press advertising seeming to saturate the UK media at the start of this year. Most businesses cannot afford to bring in celebrities such...(read more)

Neil Johnson Speaks About Digital Marketing

2009-03-11T16:01:00Z

Digital marketing - Analyse this Katherine Brandon examines the tools available for tracking digital marketing campaigns Digital marketing campaigns are becoming more common throughout the business world. Despite marketing budgets traditionally being one of the first costs cut when faced by a recession, research from the Internet Advertising Bureau and PricewaterhouseCoopers reported that internet advertising expenditure in the UK grew to £1.68bn in the first half of 2008, a 21% increase over 2007...(read more)

Social Networks - Lamb Speaks to Professional Broking Magazine

2009-03-11T15:57:00Z

Social networks - New breed of site baffles broking Social networking sites' subscribers number in their millions, yet broking is not taking full advantage of the commercial opportunities that they present, writes Katherine Brandon In August, social networking site phenomenon Facebook confirmed that it had 100 million active users. Mark Zuckerberg, one of the site's founders, reckons that over 30% of world's internet users are registered on the site. The marketing industry has started...(read more)

Lamb in the news - Broker Brands; Post Magazine 30th October 2008

2008-10-30T14:06:00Z

Broker Brands 30 October 2008 Any successful broker knows a successful business is built on trust - so is it worth risking that relationship with the customer by re-branding? Call this an old-fashioned view, but wouldn't most brokers rather be on the golf course with clients to boost business, rather than spending money on the ambiguous concept of branding? Wikipedia defines a brand as referring to the "descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and...(read more)

Lamb wins BIBA 'best stand' award

2008-05-16T14:54:00Z

General knowledge proves a hit with delegates Insurance Times - 13 May, 2008 Lamb Creative Marketing, the strategic marketing and design agency operating specifically for the insurance and financial sector, has scooped the first prize in the 'best stand design' for their work on loss adjustor Davies' stand at the Biba conference. Reflecting the conference theme of ‘influencing tomorrow’ the stand, which celebrated Davies' 40 years in existence, focused on a timeline with images representing...(read more)

Lamb at the Post

2008-01-16T15:21:00Z

Huxley launches new business Post magazine 13th December 2007 Mark Huxley, the founder of Davies Managed Systems and a former group services director of Axis International loss adjusters, has returned to the insurance sector by launching Lamb Creative Marketing. Lamb is a strategic marketing and design agency specifically for the insurance and reinsurance sectors. Mr Huxley said: “The role and impact of marketing in the sector is rising up the corporate agenda. However, there is a clear need for...(read more)

Lamb Hits The Headlines - Insurance Times

2008-01-16T15:11:00Z

Former Axis director returns to market Insurance Times 13 December, 2007 Mark Huxley founds sector-specific strategic marketing agency Former Group Services Director of Axis International Loss Adjusters, Mark Huxley, has returned to the insurance sector by launching Lamb Creative Marketing, a new strategic marketing and design agency specifically for the insurance and reinsurance sectors. Lamb brings together an in depth knowledge of the sectors with award-winning creative marketing and design expertise...(read more)

Industry award for best use of digital media

2007-09-25T10:49:00Z

Through our work in the charity sector were recently nominated for our campaign - 'Crisis Christmas Pud'. We designed the campaign across a number of platforms to sell Christmas puddings for Crisis UK - the homelessness charity. We built an on-line shop, including fulfillment, e-marketing, social network promotions, an on-line game - ‘Find a lucky sixpence’ - and PR through a novel 'pod cast' promotion. Overall it was a huge success and also achieved notable publicity through national...(read more)