Huxley launches new business
Post magazine
13th December 2007
Mark Huxley, the founder of Davies Managed Systems and a former group services director of Axis International loss adjusters, has returned to the insurance sector by launching Lamb Creative Marketing.
Lamb is a strategic marketing and design agency specifically for the insurance and reinsurance sectors.
Mr Huxley said: “The role and impact of marketing in the sector is rising up the corporate agenda. However, there is a clear need for more co-ordination and a direct alignment of marketing with a company’s business objectives. Without this it is difficult for companies to measure the effectiveness of their marketing spend."
The company has specific experience and expertise in the development of web-based marketing and online communities and social networking sites. Mr Huxley believes the insurance sector will gain both customer service and business benefits from taking full advantage of these communication tools.
Mr Huxley commented: “Against a backdrop of soft rates and increased competition how businesses communicate with their clients becomes very important. Having a strong web presence is crucial to ensure customers are aware the company’s approach and rationale. The more they understand, the stronger the trading relationship.”
Mr Huxley added that, in light of recent FSA findings on the accessibility of advertising on financial firms' websites, in which a quarter surveyed were difficult for consumers to navigate, effective communication is paramount.
"While significant progress is being made, some firms are still failing to present information in a fair, clear and not misleading way to consumers. There is no room for complacency. The FSA will continue to monitor websites and businesses will need to ensure their web content and associated marketing activities treat customers fairly while remain an effective communication tool.”